While businesses of all shapes and sizes can benefit from a smart way of promoting their services using social presence, the benefits of Social Media to Promote your Real Estate Brand really can’t be overstated.
According to a 2018 study from the National Association of Realtors, 77% of realtors actively use social media for real estate in some way, shape, or form while 47% of real estate businesses agreed that social media results in the highest quality lead versus other sources. Another survey shows that 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
Based on the previously noted National Association of Realtors study, Facebook (97%), LinkedIn (59%), and Instagram (39%) are most realtors’ top picks. Facebook is a no-brainer and remains the textile of marketing for real estate agents. A big reason for this is that Facebook’s user demographics represent the target audience for any given real estate business age and income-wise. Beyond being where your audience is likely hanging out, the business features built into Facebook are perfect for real estate photography businesses. Second is LinkedIn. This platform Isn’t necessarily somewhere to spot real estate clients. However, it is a good place to network with fellow realtors and show off your industry experience and promote your services if you are in a real estate photography industry. Third is Instagram for real estate photography. Instagram is absolutely booming for any real estate business right now. It’s no secret as to why, though. Stylish property photos go hand in hand with the most attractive types of content on Instagram. For luxury or boutique real estate businesses, the platform is becoming more and more of a priority as opposed to a “Secondary” social channel.
The use of Social Media to Promote your Real Estate Brand doesn’t require you to be shy about what your services are. Not only do eye-popping photos encourage “likes” and shares, but they also compel your followers to get in touch with you. Take note that almost all photo-based real estate content is coupled with copy that “promote” the property and likewise contains details and contact information. Another way of using Social Media is what we called Social Media Template.