To Hire a professional real estate photographer for your listings can make all the dissimilarities between selling a house within months and selling it within weeks. So, with more potential buyers searching for properties through the internet, top quality real estate photos are more attractive than ever. Property that uses a real estate professional photographer for their listing on average sells $11,000 over market value and sells 50% faster than a property with standard photos. Surveys have shown that 98% of buyer judge whether or not to walk through a property by first seeing the listing photos through the internet
Let’s take a look at the reason why you should hire a real estate photographer.
Saves You Time
You’re having too many hats as a realtor as is. Adding the time to create quality listing content is no exception. On average, it can take 2-10+ hours to create amazing listing photos between taking photos, developing the photos, and creating the videos, virtual tours, social media adverts, and more.
You And Your Seller Will Look Great
Once you have negotiated a commission percentage from your sellers, you need to show that you’re worth the demanded amount. When you order professional real estate photography for that listing, those images will promote your brand and who you are as a realtor. If your images look good and quality is there, then you look amazing. That also goes to your seller because chances are, no other listing around them will look as good. Especially when you include Aerial Photography and Video Tours with your listing.
Your Listing Will Stand Out From Surrounding Property For Sale
By adding aerial photography and video tours, potential buyers will be engaged more to your listing because there are more options to see. When done right and in good quality, your listing will be the benchmark that everyone will compare other property to.
Your Home Will Sell For More
Redfin had created a survey showing that property with professional real estate photography gets on average $11,000 over market value. Adding aerial photography can also add more value to the home for a few reasons. It’s a more reputable look for a home and is expected when a listing is more high-end with an attractive view from your potential buyer. You can also easily show off areas and amenities around the community that will add more solid value to the property and makes the asking price not seem like a factor when making a buying decision.
Twilight shots are also attractive with high-end luxury listings that are over a million dollars in asking price. When you use this option, even with homes around the $300k range, you can expect heads to turn and more showings because they’re higher end. Adding aerial and twilight images to your listing may not even cost as much as you may think when it comes to promoting marketable content for your seller and your business. If the property looks great, then the perceived value of the buyer goes up which makes the home more in demand online. As economics would put it, low supply and high demand mean an increase in price.
Your Home Will Sell Faster
Naturally, having attractive photography and media content from those photos will create a need for people to come and visit the property. The more foot-traffic you get means more chances of your property getting sold. Get more traffic through the doors in a short amount of time and your home will obviously sell quicker. By creating online marketing of your property through Social Media, you increase the potential buyers reach of your listing to get in front of more people other than through just word of mouth.
Because you have more to share, you can always maximize the listing exposure through paid advertising that will take it over the top and get more traffic to the property.
When hiring a real estate photographer, take a look at their track record for real estate photography. I see a lot of photographers coming into the real estate market because it seems like a quick buck. So you’ll want to watch out for photographers who shoot weddings, engagement photos, lifestyle photography, or family portraits because the techniques for shooting and editing are totally different. Ask them for some samples of work if they have any. If they’re just starting out, they’ll most likely start with a heavy discount, so if you’re in the market to have a go-to person for your listings, always look for the photographer who values quality and professionalism.