DOES PROFESSIONAL PHOTOGRAPHY HELP SELL HOMES?
The question “How Professional Photography Help Sell Homes?” can be answered only by a proper understanding of the definition of professional photography. Professional photography is defined in many ways, but for the purpose of this article post, professional photography in real estate are not pictures shots by a real estate agent or pictures captured with an iPhone. Professional photography is the use of high-quality equipment to produce exceptionally unique, quality, and visually stunning images and videos. Oftentimes as real estate professionals/realtors, it’s okay to take some pictures yourself or use stock photos.
Perhaps, there are more important things that a realtor or real estate company should be spending the organization’s funds on than professional photography, right? Read down to the last part of this article to know the answer to this question!
Recently, as a realtor when viewing online home listings, where do most potential home buyers spend 60% of their time? The answer is on Photos, therefore professional listing photos are vital factors to help sell homes. Professional listing photos determine to a certain degree the selling price of a home, whether it sells at all and how quickly it gets sold. Inevitably, the single most important factor in selling a home in the new world is good photography. People see what they like and like what they see!
BRAND REPUTATION AND VERSATILITY
Brand Reputation is absolutely essential In this digital age for businesses to have a good online brand presence. With the rise of social networks such as Twitter, Facebook, Instagram, and Pinterest, etc, there is further proof that buyers’ demand is visually appealing to online presence. Whether your real estate listing is on a website, an e-commerce platform, a social media page, or a combination of all three, using Professional photos will always yield major benefits. It showcases services and products that constitute a good online presence reputation through photos, videos, and articles that clearly represent them. Professional photography can be used across different forms of media; ranging from printed adverts, email banners, and social media posts. However, amateur photos are most often too pixelated to be used in multiple media areas.
Marketing And sales
Contents with good visuals are 40% more likely to get shared on social channels. In real estate, this is now a common trend in how potential customers interact with content online. Online audiences today prefer short-form content (videos, memes, images, etc.) to lengthy pieces of written content, therefore creating shortening attention span that has increased the importance of professional photography as one of the most engaging forms of content. Currently, real estate is one of the major sectors that is developing a strong online presence to attract potential clients and to employ digital marketing strategies. As a private startup realtor or a well established real-estate business professional, photography might often be seen as of little significant importance.
In real estate, the emotion of affluent 81% of Older Millennials, 80% of Younger Millennials, and 78% of Generation (X) buyers are used to the advantage of a realtor as a good photo can speak not a thousand words, but a million. With only a few simple clicks or scroll through professional photo feeds, buyers can see the unique listings and select options that match their desires than the traditional realtor’s sales methods which are still relevant. Buyers can even do this outside of business hours and from the comfort of their homes which makes the presence of real estate photography online an extension of a realtors brand that never sleeps.
When marketing business online as a realtor the phrase “content is king is often a ringing slogan. This is a known cause, and definitely is still proven to be true, sadly a lot of realtors don not realize that photo is the content – and that its a powerful, versatile form of content at that. Photos online are used to make e-pages, websites, and articles to more engaging to a great degree and to build improve brand on social media like Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google my Business, etc. Generally, online audiences prefer short-form content (videos, images, memes, etc) to long pieces of written content with shortening attention spans which has increased the importance of professional photography as one of the most interactive and engaging forms of content.
In real estate, professional offline photos are used widely in brochures and promotional materials of all kinds. Investing in professional photography provides a proven helpful ammunition used to enhance marketing efforts in a plethora of ways especially in advertisement articles with endless possibilities.
In summary, professional photography can help sell homes :
- Conversion increase rates up to 161%
- Improved user experience and increase engagement by up to 90%
- 40% more shareable on social media than other kinds of content!
Oftentimes, as real estate professionals/realtors, it’s okay to take some pictures with your phone or use stock photos. Perhaps, it’s more about important things that a realtor or real estate company should be spending the organization’s funds on than professional photography, right?. Truthfully, In every business no matter the industry there is great benefit from having professional photography. Whoever the customers may be or whatever is being sold, high-quality photography is a vital and important asset that will always contribute to the overall branding and success of the company. When it comes to business expenses that are absolutely worth it, professional photography should be at the top priority on the list.
As a private startup realtor or a well established real-estate business professional, photography might often be seen as of little significant importance. And, although employing a professional real estate photographer may seem like an expensive outlay in the short term, the long term effect it has on your brand, engagement rates, and subsequent sales makes it the perfect investment for selling homes and properties. Professional photography is the first impression potential buyers have online and offline of a realtor, and therefore the first element in consideration when embarking on any kind of marketing activity.